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  • Requirements of a Successful Entrepreneur

    Requirements of a Successful Entrepreneur

        Back in the days when sales managers sat behind desks in a smoke-filled rooms, chewing on cigars with their shirt sleeves rolled up, there was a story of a budding young salesman that displayed the determination needed for anyone who considers themself an entrepreneur.  It seems that the boss called the young man [...]

  • Great Ideas to Increase Your Café/Espresso Bar Business Traffic

    Great Ideas to Increase Your Café/Espresso Bar Business Traffic

    Before getting too far into the discussion of increasing traffic in your café/espresso bar remember that there are three hard and fast rules to marketing. * Rule Number One: No one avenue of marketing will drive traffic automatically to your door. It takes a combination of efforts from every possible source to increase sales. The [...]

  • The Critical Checklist For Successfully Buying A Café/Espresso Bar

    The Critical Checklist For Successfully Buying A Café/Espresso Bar

    The thought of opening your own café/espresso bar is often exciting. Whatever your reason for doing so, whether you love the art of the brew, the thought of being your own boss or when you believe you can do it better than is currently being offered in your locale, there are countless things to consider, [...]

  • Key Problems to Avoid When Buying An Existing Café/Espresso Bar

    Key Problems to Avoid When Buying An Existing Café/Espresso Bar

    If you are looking into purchasing an existing café you may find a great buy and save yourself a lot of startup costs and time. Be careful however. There may be a very good reason the current owner is willing to sell and it may be one you don’t want to get stuck with. Even [...]

  • Coffee Art & Presentation Techniques Movie

    Coffee Art & Presentation Techniques Movie

    The world’s most comprehensive coffee art movie.  Matthew Gee and David Gee, demonstrate all the coffee art styles and designs in easy to Join the forum discussion on this post – (1) Posts

  • Welcome to New Cafe Start Up

    Welcome to New Cafe Start Up

    Matthew Gee and David Gee’s barista and cafe training system is now available to you on this membership site. Matt and Dave have owned a coffee roaster, four cafés, created the world’s first coffee art class, written one of the world’s first textbooks on Join the forum discussion on this post – (1) Posts

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  • What do Walt Disney World, Borders Bookstores and hopefully you have in common?

    What do Walt Disney World, Borders Bookstores and hopefully you have in common?

    They recognize the fact that the longer a customer is in the store the more likely they will spend – and spend more! Disney deposits many of its rides directly into a gift shop. A large, high-end department store in Chicago, is three stories of product where customers must spend time going from one level [...]

  • The Perfect Manager

    The Perfect Manager

      Congratulations!  You’ve been hired or already are a manager of a café/espresso bar.  Now what?  It’s a great position full of responsibility and potential, but…   Recognise a couple of things up front and you’ll be better able to understand, and tolerate, your position.  First of all, the business you are managing is probably [...]

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