They recognize the fact that the longer a customer is in the store the more likely they will spend – and spend more! Disney deposits many of its rides directly into a gift shop. A large, high-end department store in Chicago, is three stories of product where customers must spend time going from one level [...]
You know the one; be your own boss, take longer vacations, set your own hours? One of the benefits that is always touted about having your own business, whether it is an espresso bar or a car wash, is the fact that you are your own boss. You can set your own hours, take off [...]
It goes without saying that sales are the lifeblood of your business. Building those sales should always be at the forefront of your efforts. Most café/espresso bar owners fall short in this regimen, however, either from a lack of time or the misunderstanding that prospecting for business is no more than a part-time endeavor. [...]
One would think that something as simple as balancing a POS till should be an easy operation. But in reality it is often one of the most frustrating breakdowns in a café or espresso bar. A few simple guidelines with points where everything is checked, can help. Even before the first ring of [...]
Congratulations! You’ve been hired or already are a manager of a café/espresso bar. Now what? It’s a great position full of responsibility and potential, but… Recognise a couple of things up front and you’ll be better able to understand, and tolerate, your position. First of all, the business you are managing is probably [...]
Back in the days when sales managers sat behind desks in a smoke-filled rooms, chewing on cigars with their shirt sleeves rolled up, there was a story of a budding young salesman that displayed the determination needed for anyone who considers themself an entrepreneur. It seems that the boss called the young man [...]
A young man once went to a job interview. It was an executive position and after making it through the beginning rounds of interviews he was called before the board of directors for a final drilling. This was it – his last ditch effort to make a lasting impression. After a round of [...]
Is it the chance to be your own boss, a passion for a hobby or interest or the dream of making it ‘big’ that has always kindled a spark within you to open your own business? Not everyone is an entrepreneur. That’s probably a good thing, but what is holding you back? You’ve probably witnessed [...]
A lot of people want to start their own business and for the most part almost anyone can do it. When we take a look at the successful that have gone before us, however, we’ll find similar characteristics. Fortunately these common denominators are not inherited, dependent on large bank accounts or what some would [...]
